Indoogoo.com is a newly launched social network
dedicated to equipment
rental and trading. Headquartered in Dubai, United Arab Emirates, Indoogo
is a global platform combining the networking benefits of websites such as
LinkedIn and Facebook while offering the capacity to rent, buy and sell heavy equipment.
Encouraging relevant connections and offering transparent, secure online
trading, the platform allows users free of charge trading and business network
online.
Users, ranging from equipment dealers to
multinational rental companies, can create online profiles for their companies,
showcasing products and services. Indoogoo users can create unlimited listings,
including up to 10 photos and four videos per piece of equipment, as well as a
comprehensive resource library. On the “buy” side, users looking to purchase
items are able to create RFQs to help them source the equipment they need.
All Indoogoo
services are free of charge to users.
The site’s founder,
Mark Turner, has more than 20 years of experience in heavy equipment trading.
After setting up his own crane brokerage in 2007, Turner saw the opportunity to
create a new platform for trading and networking.
“The idea behind the
site came from my own experience in the industry,” Turner said. “As a trader, I
was aware of the limited scope for marketing my equipment. The maturing social
network structure expands the reach of clients exponentially, both
geographically and in absolute user terms. By adapting the social media model
to the equipment market, Indoogoo can benefit all industry professionals,
whether buying, selling or renting."
As with other social
networks, Indoogoo is designed to promote online interaction to connect
customers, suppliers and colleagues. However, the site’s strict privacy policy
and coding do not allow connections and contacts to become public, unlike
typical social media sites. When creating a listing, users can choose to
withhold profile information. Users interested in the anonymous listings are
required to complete a Contract Questionaire, similar to a vendor
prequalification questionnaire, before being considered bone fide by the
seller. Indoogoo creates leads for users by informing them who has been viewing
their listings. If no contact request is made by the interested party, the user
can contact them directly to offer more information.
“The site is a
social marketplace, based on the dynamic connections produced by social
networking, combined with the sales potential of a listing site,” added Turner.
“With no banner advertising, the focus of the site is entirely on
user-generated contact and there is no competition between users and
advertisers. Inventory and inquiries are always in prime position.”
The testing “beta”
site of Indoogoo.com includes current users such as Hertz Equipment Rental
Corp., which has listed more than 6,000 pieces of equipment, Prima Equipment in
the Netherlands and All Cargo Logistics from India.
The website also won
a bronze award for outstanding B2B website content and design in the 2014
Summit Creative Awards.
source: http://rermag.com/